What Is The Gfk Online Monitor?
The GFK online monitor is from a company based in the UK called GFK Media. They provide clients with measurements of television, radio, print and digital media, and internet usage in the UK media and entertainment industry.
The GFK online monitor is one tool that they use. This monitor is a continuous instrument that is used in monitoring the Austrian internet market. Other tools that are used are Media analysis, radiotest, Austrian internet radar, regioprint, CAWI print, Lae/Leseranalyse Entscheidungsträger, image of the daily newspapers in Austria, ASTRA Satellite Monitors, and the POP - Plakat Online Pretest.
The GFK media company did their own project on internet usage through Austria due to the characteristics of the internet. There has been no other medium that has developed in such a short period of time in Austria or worldwide. With the GFK online monitor, the professional workers of GFK Media have found that with 80 percent of the 14 to 59 year olds population already using the internet, the internet can already be described as being the universal medium.
They have found that 95 percent of the under 20 years old population take advantage of the internet. The internet has become indispensable in the places where the internet can make the daily life easier to live by online shopping and online banking. The GFK online monitor collected a lot of data that could help this company learn about the internet usage in Austria. The execution of this research was continuously comparing data from 1996 to present. The content of the research was basic data about the Austrian internet market. The subjects that were chosen was the population of people 14 years and old. The survey method was by telephone and by computer assisted telephone interviews. The GFK online monitor did 4,000 telephone interviews per quarter in order to find out the interests that the people had in the internet. On a scale of one to 100 with 100 being the most internet users, in 1998 there were 16 regular internet users, 19 internet users as least some of the time, and 27 had internet access. In 2008, these totals rose to 63 regular internet users, 67 internet user at least some of the time, and 71 that had access to the internet. The GFK online monitor then broke this down to where the internet was used. In 1998 seven were users of the internet at school, seven used the internet at work, ten used the internet at home, and 19 was the total users no matter where they were. In 2008 the totals rose to 10 that used the internet at school, 26 that used the internet at work, 61 that used the internet at home, and 67 total users.
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